Every year Chai Cancer Care’s Rosh Hoshanah sale offers a gift you cannot put a value on to some of its visitors.

With over 900 people walking through the door of the Chai Society Gift Sale at the charity’s flagship Hendon centre, this year’s event has already resulted in several new clients who had been looking for a reason to come in.

Chair of Chai Louise Hager explained: “The purpose of every event that we hold at Chai is twofold; to raise much-needed funds but equally important it gives people the opportunity to experience the special atmosphere of professionalism and care that permeates the whole building.  It is often quite daunting to make that initial contact. 

“This year was no exception and, during the gift sale, three visitors approached members of the Chai team. We have had more calls since from others who came to the event – all of whom will now benefit from some of the 58 services we offer for patients, their families and friends.”

One of Chai’s clients who enlisted the charity’s help after last year’s sale said, “A year ago, after my mum was diagnosed with breast cancer, I found out I also carried the BRCA gene.  I was very low and knew that I should be getting some sort of support but I just couldn’t lift-up the phone.  A friend said that she was going to the sale and asked me to come with her.  As soon as I walked through the door, I realised that this is where I needed to be.  The support since then has been phenomenal, particularly the 1:1 counselling I received as I came to terms with the implications of carrying the BRCA gene.”

This year’s event raised £49,000, with 40 different stalls selling array of hats, clothes, flowers and other Rosh Hashanah delights. Among the gifts were 300 honey cakes donated by caterer Tony Page and 900 pieces of tableware donated by Maxwell Williams. Chef Denise Phillips was also selling pre-order signed copies of her new book Celebrate with Denise Phillips, proceeds of which are going to Chai.

Sponsored by Roundtree Real Estate and run by the Chai Society Committee, the gift sale was the fourth event of its kind and largest to date.

For information on our upcoming events visit: